Advertising

Traditional Advertising

Circulars, Flyers, Direct Mail & Bill Stuffers

Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.

Local Newspapers & Billboards

Eligible expenses include the cost of the ad including colour and position charge for space devoted to individual eligible products, plus a prorated share of the headline and signature. Ads with competitive products will not qualify.

Local Broadcast Radio & Television

A great way to support your print, other advertising, or special events to build awareness. During key sales periods, identify local stations your customers tune in to. Ask their sales office to identify time periods or programming targeting your customers (i.e. small builders and contractors) to avoid waste and evaluate effectiveness. Buying off-peak time simply due to cost, could be a waste if your target isn’t experiencing it. Remember to include your store’s name, address and contact information.

Consider Other Radio Tactics Like:

• Radio Remotes – which take place LIVE at your store, typically for a number of hours.
• Radio Program Sponsorship – especially those that relate to home or building issues.

Download pre-scripted, ready-to-use 15 and 30-second commercials.

For radio: The Owens Corning name must be mentioned at least twice, description of Owens Corning product(s), and at least one use or benefit.

For television: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.

Digital Social / Media Advertising

Digital Banner Ads

Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.

Social Media Advertising

Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.

For Instagram: The Owens Corning name must be mentioned at least twice, description of Owens Corning product(s), and at least one use or benefit.

For Facebook: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.

For LinkedIn: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.