International
roofing Expo
2026
AT OWENS CORNING, IT'S ALWAYS BEEN MORE THAN JUST A ROOF®
At Owens Corning, we’re more than just roofing – we’re dedicated to helping your business thrive.
Join us at the International roofing Expo (IRE) at Booth #2521 to discover how our Owens Corning roofing Contractor Network can expect more.
Visit our Learning Lounge in Booth #2521 to engage with our industry-leading experts and elevate your expertise to help solve your business challenges.
WHEN: 11:30 – 11:50 AM PST
SPEAKERS: Stephanie Ball and
Angie Grosjean | Owens Corning
In a crowded roofing market, specs alone won't set you apart. Homeowners want style and confidence. Learn how color can help drive sales by allowing customers to visualize curb appeal and express their personality. Discover how leading with design can be a powerful sales tool in the sales process, help elevate value and build brand loyalty.
WHEN: 1:30 – 1:50 PM PST
SPEAKER: Ken Kelly | Kelly Advisors
Buckle up for a high-impact session on how AI is revolutionizing the roofing industry. This will be a rapid-fire quick-tips how-to use AI across marketing, operations, finance, contracts, safety, risk assessments, and regulatory governance. Get practical steps to help integrate AI, slash costs, and dominate the evolving market.
WHEN: 2:15 – 2:35 PM PST
SPEAKERS: Kate Apunte and
Octavio Vazquez | Owens Corning
Get an introduction to the full scope of Pantera Pros including access to Spanish-language training, resources, business tools, and exclusive events designed to help Latino contractors thrive.
WHEN: 3:00 – 3:20 PM PST
SPEAKER: Trent Cotney | Adams & Reese LLP
Explore how roofing contractors can help identify, manage, and mitigate risk in today’s evolving market. Topics include contract provisions that shift or reduce exposure, OSHA compliance pitfalls and the role of documentation in dispute prevention. After the session, you'll leave with actionable tools to help strengthen your company’s risk management framework and minimize liability across every project stage.
WHEN: 3:45 – 4:05 PM PST
SPEAKER: Dave Banas | Owens Corning
Discover how the right tech tools can help streamline your roofing business and help you close more jobs. This session breaks down practical solutions for every stage of the customer journey—saving time, reducing errors, and boosting efficiency. Whether you're new to digital tools or ready to level up, you'll walk away with actionable insights to build a smarter workflow.
WHEN: 11:30 – 11:50 AM PST
SPEAKERS: Dave Banas and
Jon Gardner | Owens Corning
Speed to lead can make or break a sale. This session shows how you can capture. more opportunities by centralizing all lead sources within Lead Management powered by Toolsey®. Learn how this platform streamlines your workflow, integrates with your tech stack, and helps turn inquires into signed contracts and five-star reviews.
WHEN: 1:30 – 2:15 PM PST
SPEAKER: Rodney Webb | Rodney Webb University
In today’s market, roofing contractors are facing a growing challenge: leads are harder to come by—and not all leads are created equal. This session dives into how to identify and maximize high-quality leads, even when quantity is low. Learn how to refine your approach to lead management and help improve conversion rates by understanding what makes a lead truly valuable.
We’ll also explore how generational differences impact buying behavior. You’ll gain insights into how Baby Boomers, Gen X, Millennials, and Gen Z make decisions and how to tailor your sales strategy to each group. Walk away with actionable tools to help sharpen your lead strategy and close more deals in a competitive landscape.
WHEN: 3:00 – 3:20 PM PST
SPEAKER: Anna Anderson | Art Unlimited
Discover how data-driven marketing can help transform your roofing business—no storm required. Explore cutting-edge strategies like crafting effective AI prompts, conducting performance audits, and leveraging Generative Engine Optimization (GEO) to stay ahead in search in any market condition. Walk away with actionable insights to modernize your marketing and turn industry challenges into growth opportunities.
WHEN: 3:45 – 4:05 PM PST
SPEAKER: Drew Suttle | TotalScope
Insurance companies are evolving fast—and contractors who understand where they're headed can unlock major opportunities. In this session, you'll gain insight into emerging insurance trends for 2026 and learn how to align your business practices to stay competitive. Discover how to read between the lines, anticipate changes, and help position your roofing company to maximize claims, approvals, and homeowner satisfaction.
WHEN: 11:30 – 11:50 AM PST
SPEAKERS:
Fred Malik | FORTIFIED
Greg Keeler | Owens Corning
Stand out in a competitive market with the FORTIFIED Roof™ Program and Owens Corning roofing products - your go-to system solution for delivering resilient, high-performance roofs that help build trust and drive business growth. In just 20 minutes, you'll learn what FORTIFIED standards are, why homeowner demand is growing, how Owens Corning®'s Total Protection roofing System®^ make compliance simple, and the steps to start implementing this in your business today.
STEP INTO LEARNING WITH VR
Get ready to explore the next evolution of safety and skills training. Owens Corning University (OCU) has launched new virtual reality training designed for real-world roofing scenarios and mobile-safe learning—accessible anytime, anywhere.
This is just the beginning. Experience the full reveal at IRE 2026.
CATCH US AT THE IRE 2026 CONFERENCE
Level up your roofing business at IRE's conference—where industry experts will share cutting-edge techniques, crucial strategies, and trends insights.
WHEN: 9:45 - 10:45 AM
SPEAKERS:
Kyle Stokfisz | Owens Corning
Anna Anderson | Art Unlimited
Elizabeth La Jeunesse | John Burns Research & Consulting
Learn how to identify trends that impact demand, pricing, and marketing opportunities.
WHEN: 2:30 - 3:15 PM PST
SPEAKER: Octavio Vazquez | Owens Corning
Explore what gives Latino homeowners confidence during a roof replacement pitch, and how to avoid signals that create doubt.
WHEN: 8:30 - 9:30 AM PST
SPEAKER: Dave Banas | Owens Corning
Reveal the crucial strategies for meeting homeowner expectations and turning inquiries into leads.
WHEN: 9:45 - 10:45 AM PST
SPEAKER: Greg Keeler | Owens Corning
Learn about code requirements, proper installation, and insights on product testing.
Roof Scout is a sales enablement tool designed exclusively for Owens Corning Contractor Network (OCCN) members and their customers. It introduces a 3D-animated character, Scout, to help walk homeowners through customized roofing proposals, including real-time project visuals, estimated cost and product choices.
Experience a serene morning in the garden surrounded by the scent of fresh greenery and the gentle sway of branches.
Evergreen Mist captures the quiet beauty of a mist-covered garden path. Bring color to life with a blend of vibrant greens and blues, earthy tans and soft gray-browns, creating a natural harmony.
Whether the preference is for rich, earthy tone or vibrant, standout shades, Owens Corning® TruDefinition® Duration® Designer shingle offer a palette that complements every personal style.
Visit us at IRE Booth #2521 to see the full spectrum of colors including our new colors Gray Tweed, Mountain Pine, and our 2026 Shingle Color of the Year, Evergreen Mist.
What's New
RidgeProwler™ 30 has unique, curved external baffles that helps protect against the elements while promoting air flow out of the attic. Paired with flat side vents that reduce debris like leaves and pine needles from clogging the exhaust—this vent is designed to keep your attic dry and cool for years to come.
Woodcrest® and Woodmoor® shingles offer a Timeless Design Inspired by Nature for truly engineered elegance. Seamlessly blending rustic style with technical excellence, these shingles are thoughtfully crafted to capture the charm of wood shake while guarding against the elements.
TOTAL PROTECTION
roofing SYSTEM®
The more we think about your roof, the less you have to. Because when your home is protected on the outside, life is better on the inside. The Total Protection roofing System®^ provides complete protection for your home in three critical areas - SEAL. DEFEND. BREATHE.®
