Owens Corning named most trusted Insulation brand

When it comes to insulating a home, trust matters. Homeowners and builders choose brands and products that perform as promised—today and for years to come.

Owens Corning is proud to be named America’s Most Trusted® Insulation Brand for 2026, according to independent research from Lifestory Research.

The recognition is based on feedback from more than 4,000 U.S. consumers who recently shopped for insulation products. Among manufacturers evaluated, Owens Corning earned the highest level of trust overall.

What trust means to homeowners and builders

Participants in the study rated brands on attributes that matter most when choosing insulation, including quality, durability, energy efficiency, and overall reputation. Owens Corning’s top ranking reflects the attributes of its iconic brand – consistent confidence in our products’ performance; reliability; and long‑term value, especially in residential applications.

For homeowners, that means comfort and efficiency. For builders and industry professionals, it means partnering with a brand known for dependable solutions and proven results.

A recognition built on independent research

Lifestory Research describes America’s Most Trusted® as the longest‑running independent research program focused exclusively on brand trust, based on unbiased and anonymous consumer evaluations.

This recognition reinforces Owens Corning’s ongoing commitment to delivering insulation solutions across residential, commercial, and industrial markets—helping customers build outstanding spaces.