Investing IN ONE OF THE MOST Powerful Business OpportunitIES OF Our Generation
The Pantera Pros Summit, a first-of-its-kind event, elevated Latino contractors and showcased the powerful impact of Latino-led growth in the roofing industry.
Owens Corning Roofing
The Inaugural Pantera Pros Summit
The Inaugural Pantera Pros Summit
SUMMIT SUCCESS
The inaugural Pantera Pros Summit was a landmark achievement for Owens Corning and Black//Brown Advisory—demonstrating how culture-driven strategy fuels roofing business growth.
Scale & Impact
- 150+ contractor registrations representing leading Latino-owned roofing companies
- Millions of dollars in roofing business gathered under one roof
Culture & Community
- Fútbol jerseys, welcome reception, and live concert showcased cultural pride and celebration.
Programming & Partnerships
- Featured Owens Corning leadership, TelevisaUnivision, WPP Media, Roofing Contractor Magazine, Techos y Mas, plus Platinum Contractor panels and peer networking
what our roofing contractors are saying
what our roofing contractors are saying
Boris Cardenas
Brax Roofing
“The support we have had in recent years has been phenomenal, and I can see that it continues to grow.”
Diana Barriga
Property Master Solutions
“When you are just starting out in the industry, you need that brand support to show you that you are not alone.”
SPEAKERS
Mike Schneider
State of the Industry: Winning Together
Vice President of Strategic Marketing for Owens Corning Roofing. With 13 years at OC, he has led market strategy, contractor network growth, and data-driven programs linking customer insights to business expansion.
Gonzalo del Fa
Keynote: The Impact We’re Building: Entrepreneurship as a Way to Change Your Family’s Future
President WPP Multicultural, Latino marketing trailblazer and champion of inclusive investment, diverse media, and smart strategy that moves culture forward.
Jesus Chavez
Build Fast, Pivot Faster: Leveraging an Entrepreneurship Mindset to Lead and Grow
President of TelevisaUnivision Los Angeles, experienced entrepreneur and advisor specializing in digital operations, content marketing, social platforms, and business strategy.
Charlie Echeverry
We’re Built Differently: What Sets Latino Business Leaders Apart--And Ahead
Founder & CEO of Black//Brown, an advisory firm that builds culture-forward strategies to open new markets or transform existing ones. A former senior executive at Univision and Disney, he’s recognized for unlocking the massive US Latino economy across industries.
Key Takeaways from Pantera Pros Presenters:
Key Takeaways from Pantera Pros Presenters:
Latino contractors are the fastest-growing group of U.S. small business owners. The Pantera Pros Summit made clear that Owens Corning’s partnership is fueling their success—and the future of roofing itself.
Latinos are contributing 73%
of overall US population growth.
Founded 36% of new businesses nationwide in 2024,
despite being just 19% of the U.S. population today.
US Latino economy is worth $4.1 Trillion,
and current US Latino buying power is $2.7 T.
As Latino consumers go, so does the entire category.
Brands that stopped investing in Latino consumers saw an overall market share loss—measured in hundreds of millions.
Owens Corning +
Black//Brown Advisory
Leading Where the Market Is Going
Owens Corning +
Black//Brown Advisory
Leading Where the Market Is Going
Latinos aren’t a side market, they are the growth engine of the U.S. economy, and roofing is no exception.
PANTERA PROSEmpowering the
LATINO CONTRACTOR
Community
Empowering the
LATINO CONTRACTOR
Community
At Owens Corning, we take pride in supporting the diverse and dynamic Latino community - a vital force in the construction industry nationwide.
Through Pantera Pros, our Latino Roofing program, we equip contractors with essential tools, resources, events, and Spanish-language training to help them thrive.
By providing culturally relevant, community-driven support, Pantera Pros is not just an initiative-it’s a movement reshaping the future of Latino contractors and the industry at large.